Why this $6,400 Hasselblad is the slowest camera I’ve ever loved

Hasselblad’s latest digital camera, the 907X 50C, is a 740 gram metal box that can serve as a stand alone medium format digital camera or as a digital back for Hasselblad V System cameras made from 1957 onwards. At $6,400 it is the smallest digital medium format body Hasselblad has ever made, but its unique form factor takes time and patience to get used to.
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  1. The Verge

    The VergeMonth ago

    What is the slowest camera you still love?

  2. Peter Bonet

    Peter Bonet27 days ago

    Hasselblad 907X without a doubt, learn my skills with a 203FE and loving this one as much

  3. Gergő

    Gergő29 days ago

    Sigma DP Merrill


    VINCINZO MINIMonth ago

    Cannon 550d

  5. Nicholas Andre

    Nicholas AndreMonth ago

    Hasselblad 203FE with the 110 f2

  6. Proud Indian Youngster

    Proud Indian YoungsterMonth ago

    I've randomly selec yr channel and after watching this video I like the way you represent the video this why I subscribe yr channel I hope you will make more informative videos . Keep it up bro one day you will in the leaderboard 👍

  7. Marji

    MarjiHour ago

    I use the CFV II 50c on my ‘74 Hassy 500 cm along w/A12 (E6) (6x6) and A16 (B&W) (645) film backs. The Hassy color science is the best in my book. I’ve shot Nikon, Canon & Sony too. I use an L-bracket has a grip when shooting 6x6 or horizontals for the A16 and CFVII 50c backs. I can go vertical on them w/ease using the L-bracket.

  8. WarGod 1842

    WarGod 18424 hours ago

    Because it is Hassleblad and they paid for this review?😅😂

  9. obi-wan kenobi

    obi-wan kenobi8 days ago

    useless BS

  10. tgl cam

    tgl cam8 days ago


  11. Alen Makota

    Alen Makota11 days ago

    06:13 now be honest if you thought that left one was Haselb. It is much sharper and clear and I know 50MP is much better but we are all seeing photos on smartphones/tablets/monitors/laptops and that is where that photo one the left (iPhone) will be much better :D not to mention versatility, simplicity, just common sense :D having a device that can do all is such amazing time to live in :D all in your pocket next to your keys....

  12. Johny Christiansen

    Johny Christiansen12 days ago

    Damn, gave me crazy goosebumps at the end!! Great review!

  13. Dexter Legaspi

    Dexter Legaspi14 days ago

    It's odd that the X1D wasn't even mentioned in this review.

  14. Osuka M'balali

    Osuka M'balali15 days ago

    it has "HIPSTER" written all over it.

  15. Photoro Lensoman

    Photoro Lensoman16 days ago

    Doesn't make any sense

  16. Aoi Kemono

    Aoi Kemono17 days ago

    This is the go-to excuse for the ever shrinking, anachronistic camera communities out there. It's "relaxing". It's about the "experience". They've long surrendered crucial points such as photo quality, focus accuracy, reliability, versatility, and everything else, all of which can lead to irritation more than relaxation. A very niche hobby. Spending minutes at a time trying to get a photo while the camera focus breathes like the wee-wee of an excited dog (that also doubles as a fax machine) while everyone is staring at you takes a certain type of confidence. It being shot at waist level doesn't help.

  17. Mitra Valar

    Mitra Valar17 days ago

    Wonderful review. But I would still love a faster camera :)

  18. mike liu

    mike liu18 days ago

    First time I heard a camera has a type C charger.... Should All cameras use a type c charger!

  19. Cappy Benton

    Cappy Benton18 days ago


  20. Ankur K

    Ankur K18 days ago

    "in my whole entire life"

  21. Brendan D'brass

    Brendan D'brass19 days ago

    Can you compared the picture from this camera and the new OnePlus 9 pro. That would be a great video to watch

  22. Ahsan Raza Talpur

    Ahsan Raza Talpur19 days ago

    Start biding for Hasselblad and let's see how fast it can be sold, I start with $8,200 .... who is next?

  23. Punkfurt

    Punkfurt19 days ago

    If you own a Hassi, it's usually not your only camera. I got the sister Hassi X1D (same sensor, same speed, different box) especially BECAUSE it's so slow, BECAUSE it slows me down. Sounds weird. Works like a charm. If I need speed shooting I use my Fujifilm …

  24. Sandy minj

    Sandy minj20 days ago

    Ur look like boy😃😘😘

  25. Jordan Crawford

    Jordan Crawford20 days ago

    It’s weird to think Becca once did something else than this. She’s amazingly good at this. She needs her own channel.

  26. Apurv Zoad

    Apurv Zoad20 days ago

    News: oneplus partners with hasselblad. Verge: Ok, imma gonna somehow lower the hype by reporting, how slow is hasselblad

  27. Siders Productions

    Siders Productions22 days ago

    Left after $729 for the camera grip. Whew.😅

  28. Haktan Emir GÜRKAN

    Haktan Emir GÜRKAN22 days ago


  29. InertiaEffect

    InertiaEffect23 days ago

    If you've paid $7000 for gear, you should love it...

  30. Project Z

    Project Z23 days ago

    I am here because OnePlus announced partnership with Hasselblad 😃

  31. Noah

    Noah24 days ago

    a starving child could've eaten that camera

  32. Nitin Divakaran

    Nitin Divakaran24 days ago

    Waiting for Oneplus 9pro...

  33. Cristian Sallai

    Cristian Sallai24 days ago

    I am doing nude art photography. I had a Hasselblad 500C (from 1956) wich I used up until 4 years ago... and it stil works flawlessly... Now I have a "newer" one.... A hasselblad 403 CW from 1991... and yes.. I consider it new (and not only me) :) Of course they are film cammeras, but I would NEVER use a normal digital camera instead.... Having this digital cammera would be a dream... but yeah... price is a pain. But do not wory... even the one from 1956 is stil valued at 1000+ USD... and the 503 one... I guess I could swing it for 2.5k$ ... so yeah... considering all this... the 6.5k is not even that much.... for a Hasselblad :)

  34. Johnny Marinara

    Johnny Marinara25 days ago

    Uses autofocus and doesn't shoot at base ISO....

  35. FlyEnri

    FlyEnri25 days ago

    I was impressed also by the A7C but I also think that there has never been such comparison in which I guessed right which was which so easily :D Beautiful small box of a camera :D

  36. Mayank Raj

    Mayank Raj25 days ago

    Please compare this camera with OnePlus 9pro hasselblade. which is going to release on 23rd March.

  37. tgl cam

    tgl cam8 days ago

    there really isn't a comparison lol

  38. Islam M. Ali

    Islam M. Ali26 days ago


  39. ivain Martinossi

    ivain Martinossi26 days ago

    God, the broken camera out of te box what a nightmare!!

  40. deepak lekhwani

    deepak lekhwani26 days ago

    No place to grip nah might keep the wallet heavy

  41. Jorn ten Kate

    Jorn ten Kate26 days ago

    "There is a grip you can buy for an additional $729" - I replayed this part 5 times to make sure I heard it right.

  42. Onpassive Today

    Onpassive Today26 days ago

    🤠👩‍🦰 THANKS for your technical info

  43. Asim Munir

    Asim Munir26 days ago

    the point about "taking a step back and thinking about the composition before pressing that shutter button" really got me! What a perspective!

  44. Sabyasachi Das

    Sabyasachi Das27 days ago

    Ok but you click bad pictures.

  45. Fahad Nazir

    Fahad Nazir27 days ago

    I don't know if I love you or hate you. But I know one thing, I love your videos and can't stop watching them. You're really different and that's something I like in your videos.

  46. Kynan LinJunzhe

    Kynan LinJunzhe27 days ago

    I like going fast tho

  47. kumarcvap36

    kumarcvap3628 days ago

    So one plus 9 camera shots ade going to be dope

  48. Klajdi Allkanjari

    Klajdi Allkanjari28 days ago

    Im ecsidet tho to see whot they have doo with tbe one plus 9 pro series!

  49. Klajdi Allkanjari

    Klajdi Allkanjari28 days ago

    Hi!im not a pro fotograf or videograf person but im confuz how a 6000 bucks canera not have a good video!no stabilization no fokus ect com on!i now hasleblad is a very good name in the industry but is steps back in the video indstry!

  50. Asect

    Asect28 days ago

    Hasselblad is mainly for commercial photography. Most professional stills photographer would use the H series of hasseblad, i personally use the H4D as the latest one is horrifyingly expensive

  51. macedaking

    macedaking28 days ago

    I see Becca I click.

  52. Ranzi Photography

    Ranzi Photography29 days ago

    verdict: In the Tesla era a camera for royal camel ride lovers

  53. John MacLean

    John MacLean29 days ago

    Reminds me of the 903 SWC I owned back in the 90s, except this one costs even more!

  54. Gergő

    Gergő29 days ago

    Hasselblad SWC might be smaller

  55. Honzi

    Honzi29 days ago

    I love "old" film hasselblads. as a film photographer i have to say that, film photos are in my opinion better than the digital ones

  56. Lineworks

    Lineworks29 days ago

    Hasselblad is basically the GUCCI of the camera world. Change my mind.

  57. KNUR Konesur

    KNUR Konesur29 days ago

    this would be amazing the most amazing camera ever if it had a full 645 size sensor and had a global shutter so you can attach other brand lenses to it.

  58. baker2niner

    baker2niner29 days ago

    If 'bladding, I'd get the X1D ii over this IF you don't have a pelican full of old V system gear that needs a digital bridge. This camera bridges you forward to XCD and back to V System. The colors are traditional HB. HB color is balanced, so pure that there really isn't anything to comment on. likeconcentrate

  59. Professor Utonium

    Professor Utonium29 days ago

    intro song anyone?

  60. Ezeugwu ONYEDIKACHI

    Ezeugwu ONYEDIKACHI29 days ago


  61. Chase Lewis

    Chase Lewis29 days ago

    Do you have a gallery with the images you shot? Would love to take more time to see what the camera can shoot.

  62. anjaneya kumar G M V R

    anjaneya kumar G M V R29 days ago

    This video is one way to say " you wanna buy it but never gonna use it" .

  63. ARC

    ARC29 days ago

    My iphone SE can capture better images huh

  64. ARC

    ARC29 days ago

    My iphone SE can capture better images huh

  65. shashank

    shashank29 days ago

    Oh is OnePlus gonna regret this 😂😂😂

  66. Neysu

    Neysu29 days ago

    What is that iPhone case? I need to know 😁.

  67. Pouranan

    PourananMonth ago

    I really liked the camera until she talked about the auto focus. I hate it cuz my camera is contrast based as well and doesn't have a view finder so I know the struggle.

  68. Daniel Regi

    Daniel RegiMonth ago

    Hasselblads colors are so refreshing and punchy but that too in a realistic and good way . I bet everyone would love it

  69. sarab

    sarabMonth ago

    I just love your smile. It was the best thing in the video for me

  70. asad khan

    asad khan29 days ago


  71. Sk Low

    Sk LowMonth ago

    This is how a medium format camera with a waist finder works. Most camera are in the 35mm format style which in the future another reviewer will be saying 35mm is a new way to use the camera.

  72. V P

    V PMonth ago

    Lovely review and photos, but something about the sound quality is just unbearably bad. It's so distorted, I keep turning it up to understand but it hurts.

  73. Michael Axel

    Michael AxelMonth ago

    What a superb review. Love your photos. You know how to shoot images for sure. Can't wait to couple one to my V system.

  74. Manuel E. Itriago M.

    Manuel E. Itriago M.Month ago

    Overrated camera, that's not as good as you would expect. It only comes second to all Leica digital cameras.

  75. Manuel E. Itriago M.

    Manuel E. Itriago M.Month ago

    Overrated camera, that's not as good as you would expect. It only comes second to all Leica digital cameras.

  76. Devilgorgor.com魔鬼哥哥

    Devilgorgor.com魔鬼哥哥Month ago

    I thought Sigma Merrill / Quattro is slowest

  77. Peter

    PeterMonth ago

    No 6x6 sensor , fail !

  78. Nelson Club

    Nelson ClubMonth ago

    I learned a really cool trick today wit this - I shoot automotive on an H6D 100c and getting the overhead shots is tricky, even with a WL finder so I tried turning this little baby upside down, flipping out the screen for a downward angle view knowing that I would have to flip it in post - oh no you don't - it corrects the image automatically!!!!! Cool thing

  79. Remesh Raju

    Remesh RajuMonth ago

    One plus 9 series brought me here.

  80. Yash Singh

    Yash SinghMonth ago

    Hassle and bald 👩‍🦲

  81. Khalid Hasan Zibon

    Khalid Hasan ZibonMonth ago

    A camera that costs $6.4K, can't shoot decent videos, performs slowly, and very difficult to use. What else is there to love? Just because they are Hasselblad who is great at colors and sent their camera to the moon? No, thanks.

  82. Kyle McKee

    Kyle McKeeMonth ago

    Not a camera for me but great review, thanks!

  83. Juan Pablo Telleria

    Juan Pablo TelleriaMonth ago

    I was expecting her to say: I'm shooting this video entirely with the hasselblad

  84. K. Tanaka

    K. TanakaMonth ago

    My first view of a Verge review. Well done! Perhaps the best review of this camera I've seen. I've owned the 907x 50C since last summer and you completely nailed its review, at least in practical terms. Two additional points worth noting. First, the X system uses in-lens leaf shutters. That may be a factor for those needing flash sync speed ranges. It's also often a factor for noise, as it's the LENS that makes the shutter noise. That short 45 you're using is nearly silent but its bigger, faster brother is a CLACK! Second, the camera's menu system is implemented entirely on the touch screen, identical to the Hassy X1D2 50c. It's glorious simplicity. If the 907x is a studious turtle (which it is) it's certainly not due to its menu system. Zoom! Thanks!

  85. Alonzo Contreras

    Alonzo ContrerasMonth ago

    what a beautiful and special camera :D great video !!!!

  86. Goutham km

    Goutham kmMonth ago

    Even though I didn't use this camera I can feel the slow & elegant way to capture photos. Very good video

  87. Salvo Ocello

    Salvo OcelloMonth ago

    I love the hip shot

  88. Asifur Rahman

    Asifur RahmanMonth ago

    I Love Sony

  89. Retrowave Dan

    Retrowave DanMonth ago

    Not to hate hassleblad but you can get a DSLR for only 300 that can take pictures like that, the design and concept is there but if you want to really go all out get an EOS Mark 2 and get the same quality, that’s overpriced

  90. Vikingdescendent

    VikingdescendentMonth ago

    Nice work!

  91. shockoid

    shockoidMonth ago

    Does anyone know what the intro song is?

  92. Clifford James

    Clifford JamesMonth ago

    Sponsored by One Plus 9? 🤔

  93. Aymeric M

    Aymeric MMonth ago

    That's psychological marketing paid by OnePlus and Hasselblad to implant a good impression of Hasselblad in our head to make it easier for us to buy the upcoming OnePlus 9 with Hasselblad camera :)

  94. Luke Rabin

    Luke RabinMonth ago

    Why is making a photo with consciousness enabled a bad thing?

  95. Ravi Shastri ji

    Ravi Shastri jiMonth ago

    Here aftr oneplus 9 series n hasselblad combo 😉.

  96. Harsh Doshi Visuals

    Harsh Doshi VisualsMonth ago

    I love your reviews, but I don't get it. What else is slow apart from Auto Focus? (That I hardly ever use in any camera anyway) P.S. - I come from a video background, not photography. But if were to use this camera for photography the way I do with manual lenses and without ever using AF, what else is slow in the camera?

  97. Nicholas Andre

    Nicholas AndreMonth ago

    This camera is for people who own a 203FE and want to use their existing lenses with digital back. The camera attachment is a vaguely cool party trick.

  98. Neeladri Biswas

    Neeladri BiswasMonth ago

    alpha one comparison

  99. Hafiz Razif

    Hafiz RazifMonth ago

    The design is unique and i love it.

  100. Petko Iordanov

    Petko IordanovMonth ago

    Have you shot film on a Hasselblad V , you should.

  101. jadusja

    jadusjaMonth ago


  102. iFTYGakki

    iFTYGakkiMonth ago

    Who is this kid?

  103. A H

    A HMonth ago

    I own one, find it makes me go back to when I started learning photography in 1977, everything was manual and no post correction. So every single shot needs to be calculated and you really need to know what you want. When you get a good shot, so it is so rewarding. I haven’t touched my Sony A7r4 since I got this last November. I’m keeping this baby for my remaining life.

  104. X-poP_pArDoN

    X-poP_pArDoNMonth ago

    is this kiddo 13?

  105. booptidyscoop

    booptidyscoopMonth ago

    FortNine anyone?

  106. Cal Ward

    Cal WardMonth ago

    I’m fairly certain I’ve enjoyed every video Becca has made. I’m not even into photography 😂

  107. pawan kumar

    pawan kumarMonth ago

    This is artistic approach rather than technical. So no need to compare

  108. SuperG50 Zero

    SuperG50 ZeroMonth ago

    At that price you can at least record some good video. It takes beautiful pictures but you have to be really patient from the looks of it.